1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DATA OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest in
BELVELY. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is BELVELY, The controller in charge of the processing of personal data is the natural or legal person, who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or
enquiries to the controller). You can recognise an encrypted connection at
by the character string ‘https://’ and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for information purposes only, i.e. if you do not register at
or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called ‘server log files’). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymised form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our
website. The data will not be passed on or used in any other way.
However, we reserve the right to check the server log files retrospectively if
has specific indications of unlawful use.

3) COOKIES

In order to make your visit to our website attractive and to enable the use of certain
functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognise your browser the next time you visit (persistent cookies). If cookies are set, collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work together with advertising partners who help us to make our
website more interesting for you. For this purpose, when you visit our website, cookies from partner companies are also stored on your hard drive (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective
browser under the following links:

• Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
• Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
• Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
• Safari: https://support.apple.com/kb/ph21411?locale=de_DE
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) CONTACTING

When you contact us (e.g. via contact form or email), collects personal data. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used by exclusively for the purpose of responding to your enquiry or for contacting and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR
CONTRACT DEVELOPMENT

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected
and processed if you provide it to us for the execution of a contract or when opening a customer account at BELVELY. Which data is collected can be seen from the respective input forms at BELVELY. You can delete your customer account at
at any time by sending a message to the above-mentioned address of the
controller. We store and use the data provided by you to process the contract. After completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by our side, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of any other data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the
newsletter. This means that we will only send you an e-mail newsletter if
you have expressly confirmed to us that you consent to the sending of the
newsletter. We will then send you a confirmation e-mail asking you to confirm
by clicking on a corresponding link that you wish to receive newsletters in future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter at, we store your IP address entered by the Internet service provider (ISP)
as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used by exclusively for the purposes of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. Once you have cancelled your subscription, your email address will be immediately deleted from our newsletter mailing list at, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services for, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. We do not need to obtain your separate consent for this from. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company
commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

PayPal is not currently available. This section applies if PayPal is introduced in the future:

7.2 Use of Payment Service Providers (UK Compliance)

PayPal Payments

When you pay via PayPal, PayPal Credit, direct debit via PayPal, or – if offered – "Pay Later" or instalment payments via PayPal, we share your payment data with:

PayPal UK Ltd. (for UK customers),

as necessary to process your payment under UK GDPR Article 6(1)(b) (contractual necessity).

PayPal may perform a credit check for certain payment methods (e.g., PayPal Credit, instalments). Your data may be shared with credit reference agencies under UK GDPR Article 6(1)(f) (legitimate interest in assessing solvency).

The credit check may include:

• Statistical probability of default (using scientifically recognised methods).
• Score values (calculated from address data and other factors).

For details, including the credit agencies used, see PayPal’s UK Privacy Policy:
https://www.paypal.com/uk/legalhub/privacy-full.

Your rights:
You may object to this processing by contacting PayPal. However, PayPal may still process your data if required for payment fulfilment.

8) CONTACT FOR EVALUATION REMINDER

Own evaluation reminder (no dispatch by a customer evaluation system)
We use your e-mail address for a one-time reminder to submit a evaluation of your order for the evaluation system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR.

You can revoke your consent at any time by sending a message to the data controller.

9. USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins (Shariff Solution)

Our website uses social plugins ("plugins") from Facebook, operated by:

Meta Platforms Ireland Ltd. (4 Grand Canal Square, Dublin 2, Ireland) for UK users.

To protect your privacy, these buttons are not fully integrated plugins but HTML links. This ensures:

• No connection to Facebook’s servers is made when you load our page.
• Data is only transmitted if you click the button, opening a new window to interact with Facebook (after logging in, if required).

Data Transfers:
Meta Platforms, Inc. may process data in the USA under UK GDPR-approved transfer mechanisms(e.g., Meta’s UK Addendum to the EU SCCs). For details on Facebook’s data practices, see their Privacy Policy:
https://www.facebook.com/policy.php.

9.2 Google Plugins (Shariff Solution)

Our website uses social plugins ("plugins") from Google services (e.g., Google+), operated by:

Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

To protect your privacy, these buttons are not fully integrated plugins but HTML links. This ensures:

• No connection to Google’s servers is made when you load our page.
• Data is only transmitted if you click the button, opening a new window to interact with Google services (after logging in, if required).

Data Transfers:
Google LLC may process data in the USA under UK GDPR-approved transfer mechanisms (e.g., Google’s UK Addendum to the EU SCCs). For details, see Google’s Privacy Policy:
https://policies.google.com/privacy.

9.3 Instagram Plugin (Shariff Solution)

Our website uses social plugins ("plugins") from Instagram, operated by:

Meta Platforms Ireland Ltd (for UK and EEA users)

To protect your privacy, we use the Shariff solution:

• Buttons are implemented as HTML links, not active plugins
• No connection to Instagram's servers is made when loading our page
• Data transfer only occurs when you click the button, opening Instagram in a new window (after login if required)

Data Transfers:
Meta Platforms, Inc. may process data in the USA under UK GDPR-approved transfer mechanisms(including the UK Addendum to the EU Standard Contractual Clauses).

For information about:

• Data collection purposes
• Your privacy rights
• Instagram's data practices

Please see Instagram's Privacy Policy:
https://help.instagram.com/519522125107875

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google from the operator Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display adverts that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same adverts more than once. Google uses a cookie ID to record which adverts are displayed in which browser and can thus prevent them from being displayed more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick advert and later visits the website of the advertiser with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies. Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the level of data protection applicable in the EU.
You can find more information about DoubleClick by Google's privacy policy at:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking

This website uses the online advertising programme "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you adverts that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords advert placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user has clicked on the ad and has been redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking.

Customers find out the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified for the US-European data protection agreement ‘Privacy Shield’, which guarantees compliance with the level of data protection applicable in the EU. You can obtain further information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available at
following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

11) WEB ANALYTICS

Google Analytics (UK Compliance)

This website uses Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

How It Works:

• Google Analytics uses cookies (text files stored on your device) to analyze website usage.
• Your IP address is anonymized (shortened) before transmission to Google’s servers (via _anonymizeIp()). Full IP addresses are only transmitted in exceptional cases.
• Data is processed under UK GDPR Article 6(1)(f) (legitimate interest in optimizing our website).

Data Transfers:
Google may process data in the USA under UK-approved transfer mechanisms (e.g., Google’s UK Addendum to the EU SCCs).

Your Rights:

1. Opt-Out Options:

Browser Plugin: Download here.

Click this link to set an opt-out cookie: Disable Google Analytics.
(Note: Opt-out cookies are browser- and domain-specific. Clear your cookies to reactivate tracking.)

2. Cross-Device Tracking:

We use a User ID (anonymous, non-personal) to analyze visitor flows across devices.

To opt out, disable Google Analytics on all devices/browsers you use.

Additional Information:

• Google’s Privacy Policy: https://policies.google.com/privacy.
• Universal Analytics: https://support.google.com/analytics/answer/2838718.
  

12) RETARGETING & REMARKETING

12.1 Facebook Custom Audience (Pixel)

We use the Facebook Pixel, operated by:

Meta Platforms Ireland Ltd (4 Grand Canal Square, Dublin 2, Ireland) for UK/EEA users

How It Works:

• Tracks user behavior after interacting with Facebook ads (with explicit consent under UK GDPR Article 6(1)(a)).
• Anonymized data helps analyze ad effectiveness and optimize future campaigns.

Data Processing:

• Facebook may link data to user profiles per its Data Policy.
• Users >13 years only (parental consent required for younger users).

Opt-Out Options:

1. Adjust Facebook ad preferences:
   https://www.facebook.com/adpreferences

2. Global opt-out via DAA:
   https://optout.aboutads.info

12.2 Google Ads Remarketing

We use Google Ads Remarketing (provided by Google LLC) to display ads on Google and third-party sites.

Key Details:

• Uses cookie-based pseudonymous IDs to show interest-based ads.
• Legal basis: Legitimate interest (UK GDPR Article 6(1)(f)) for marketing optimization.
• Cross-device targeting may occur if users are logged into Google accounts.

Controls:

1. Disable via Google Ads Settings:
   https://adssettings.google.com

2. Install Google’s opt-out plugin:
   https://tools.google.com/dlpage/gaoptout

Data Transfers:
Google LLC complies with UK-approved transfer mechanisms (SCCs + UK Addendum).

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:

Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees pursuant to Art. 46 GDPR if your data is transferred to third countries;

Right to rectification pursuant to Art. 16 GDPR: You have a right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;

Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply in particular if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims;

Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is checked, if you refuse to delete your data due to unauthorised data processing and instead request the restriction of the processing of your data, if you need your data for the assertion, exercise or defence of legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;

Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to communicate any rectification or erasure of personal data or restriction of processing to each recipient to whom the personal data concerning you have been disclosed, unless this proves
impossible or involves disproportionate effort. You have the right to be informed about these recipients.

Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller, insofar as this is technically feasible; right to withdraw consent granted pursuant to Art. 7 (3) GDPR: You have the right to withdraw consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;

Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data relating to you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or
judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention period (e.g. retention periods under commercial and tax law). After this period has expired, the corresponding data is routinely deleted, provided it is no longer required for the fulfilment or initiation of a contract and/or we have no legitimate interest in continuing to store it.